Sunday 24th of November
From Eric Morris and Aaron Danker
Your Online Marketing Teachers
One of the biggest problems any online business owner will face is making the first sale with a new prospective customer. Statistics show that, in general, only 2% of prospects convert.... The other 98% leave and may never come back to your site. This means that any money you’ve invested to get people to visit has been lost. That can quickly add up to a lot of wasted money!
If we take a closer look at those statistics, the big question becomes:
“...So Why do Online Shoppers Leave without Paying or Taking Some Sort of Action?”
Although there may be hundreds of reasons why a potential customer may not make a purchase, these five are some of the most common...
Reason #1 - They were presented with unexpected costs
Reason #2 - They thought the price was too expensive
Reason #3 - They found a better price elsewhere
Reason #4 - They decided against buying
Reason #5 - They were just browsing
With such a high percentage of people leaving your site, each with their own reasoning, is there any way to get them back without reinvesting more money into new clients?... The answer is YES!
“This is What We Call Retargeting”
Retarget marketing is gaining more and more popularity with website owners. In fact, I’m sure you’ve run into retargeting ads targeted towards yourself! Let me explain how they work…
Imagine you go to Google and type in a specific item that you’re looking to buy...
At the top of the page are several Google ads and you click on one of them. Of course, what you don’t know is that the advertiser had to pay to have their ad in the perfect place for you to find.
The ad redirects you to the website. Although you know little about it, you stay because you’re curious about what they have to offer. Perhaps you find a product that really piques your interest, but you decide not to purchase right away and to instead come back later.
Life, though, has other plans. You get too busy and end up forgetting.
Later on, you try to think of what website it was that you had visited. Unfortunately, for the website and maybe even for yourself, you don’t remember how to get back to it.
So you go back to Google and try searching for it again. The website is using retargeting, so when you put in the information, you suddenly see an ad for a 20% off coupon for that very same website! You were going to buy the product anyway, so this is a no-brainer, right?
Retargeting sealed the deal that you would buy from them.
Still not convinced of the power of retargeting?...
According to a comScore study, “Retargeted ads led to a 1046% increase in branded search and a 726% lift in site visitation after four weeks of retargeted ad exposure!”
That’s a huge amount of people that, otherwise, would likely never have come back! The best news about this? You can do it for your own website for just pennies.
Lesson 1 - Introduction and Recommended Retargeting
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Are you excited about using retargeting marketing for your business? In this video, you will be given a quick overview of the course. We’ll talk about the basic concepts of how retargeting works, and you will get to see the retargeting network that we recommend.
Lesson 2 - Retargeting Frequency
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Whenever you set up any retargeting campaign, the biggest question that you should ask yourself is: How frequently should I show ads to potential buyers? In other words, how much is too much? You don’t want your ads to become annoying as that can actually hurt your brand. While it is always good to test, I’ll show you the exact frequency recommended to help jumpstart your campaign.
Lesson 3 - How to Increase Your Conversions
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Before we jump in and show you how to create a highly-targeted campaign, it's crucial to understand the strategy behind it and how exactly it raises your conversion rates across the board. You will learn to give people what they want in order to get what you want. In other words, the more specific you are, the better your conversion rate will be.
Lesson 4 - Frontline Retargeting Strategy
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The frontline retargeting strategy will cover two different aspects: people who leave your front sales page, and your lead magnets. While you can simply focus on retargeting people who leave, using this strategy will allow your conversion rate to explode!
Lesson 5 - Deep Funnel Retargeting
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In the world of retargeting marketing, this strategy is often overlooked. Many times, people tend to just focus on prospects, but in this case, we will be focusing on customers who have already put their trust in you. In fact, selling to these types of people is easier, although it requires different actions.
Lesson 6 - AdCreatives
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Creating ads for retargeting is going to be very different from creating regular ads since these ads focus on people who have already visited your website. In this video, we will cover that as well as several other things, including how certain ads will help increase your conversion rate and how to cheaply get high-quality ads created specifically for you.
Lesson 7 - Account Overview and WordPress Integration
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Once you have learned the fundamentals and strategies on how to set up your retargeting campaign, we will show you how to get started with a real live targeting network. You’ll learn how to set up your account and how to integrate your WordPress.
Lesson 8 - Create Your Retargeting Segments
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In this video, we’ll cover how to create highly targeted retargeting segments. The more specific your segments are, the higher your conversion rate will be. Simply follow me step-by-step as I show you the best way to succeed.
Lesson 9 - Create Your General Campaign Properly
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Congratulations! At this point, you have reached the end of the video series. After creating your segments, it’s time to create your general campaign to help your kick start the retargeting process.
Facebook Re-Targeting
Lesson 10 - Visual Map of Facebook Retargeting
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Whenever you set up any retargeting campaign, it can get extremely tedious if you don’t know how all the pieces of the puzzle fit together. To ensure you succeed, you’ll get to see how everything connects to each other - so you know exactly what you need to learn ahead of time.
Lesson 11 - Visual Map of Real-Life Scenarios
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Before we jump in and show you how to create a highly-targeted campaign, we need to show you some real-life examples based on what you learned in the previous video. Different scenarios require different campaign setups and are never created equal. We’ll cover basic setups such as blog posts, email list building, purchase / sale, and filling out a form.
Lesson 12 - Facebook Pixel
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You may have heard of the famous Facebook Pixel. But what does it do? Why is it important? How does it work? Understanding all of these questions is crucial to learn before you jump in. Not understanding it will put your campaign in grave danger.
Lesson 13 - Adding Pixel to Your Website
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Once you understand the Facebook Pixel, it’s time to add it to your website. Where do you add it? What if you use a WordPress site? What WordPress Plugins are recommended? All that and many more will be shown in this video.
Lesson 14 - Pixel Variables and Settings
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Once you’ve added the pixel to your website, it’s time to fully understand different ways to using it. In specifics, we’ll cover different pixel settings you can use to track initial visits all the way to actual conversions.
Lesson 15 - Custom Facebook Audiences
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Now it’s time to understand how Custom Audiences work. In short - they allow you to target the right audience based on the action that they have taken, but we’ll discuss this in more depth here.
Lesson 16 - Creating Custom Facebook Audiences
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In this video, we’ll cover how to create custom audiences in a step by step manner. If you can follow our mouse, you’ll have no problem doing this. We’ll also discuss each setting and its importance and our recommendations.
Lesson 17 - Facebook Retargeting Campaign Setup
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Congratulations! At this point, you have reached the end of the video series. It’s time to create your general Retargeting campaign so you can be on your way to getting back lost visitors.
Finally re-target your prospects and make more sales! Learn how to use retargeting marketing to bring back a large majority of your missed prospects. Everything you need to know is right here in this video course! This training course was designed to help you create a long-term conversion strategy.
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To Your Success! Eric Morris and Aaron Danker
Your online teachers passionate in helping you succeed!
Eric has a passion for internet marketing with plenty of experience and a growing knowledge of the industry. Eric is comitted to helping you grow your online business and achieve real tangible results that you can be proud of. If you have any pre-sale questions about this product, please contact support@socionemarketing.com for help and support and your questions will be answered you as soon as possible.
Aaron Danker is an established internet marketer with over 10 years of online experience. He provides high level turn-key solutions, website installation services and coaching to share his knowledge and expertise with dedicated students. This product is the result of years of marketing experience all condensed into one powerful and easy-to-use learning platform to help solve problems many entrepreneurs face.
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